Traverse City Tourism

traversecity.com

Changes

12 changes

  • No longer listedtraversecity.com

    Cathy Grusoski No longer listed on Traverse City Tourism's staff page

    Sales & Services Coordinator

  • Title changetraversecity.com

    Dana Kiel Title changed from Executive Assistant to the CEO and COO to Executive Assistant

  • Title changetraversecity.com

    Joelle Mabey Title changed from Visitor Information Specialist to Visitor Information Coordinator

  • Title changetraversecity.com

    Shane Carlson Title changed from Information Systems Specialist to Manager of Digital Systems & Analytics

  • Addedtraversecity.com

    Angie Avis Added to Traverse City Tourism's staff page

    Visitor Information Specialist

  • No longer listedtraversecity.com

    Coryn Briggs No longer listed on Traverse City Tourism's staff page

    Senior Director of Marketing

  • Addedtraversecity.com

    Elizabeth Carney Added to Traverse City Tourism's staff page

    Director of Operations

  • No longer listedtraversecity.com

    Mallory Harrell No longer listed on Traverse City Tourism's staff page

    Intern

  • No longer listedtraversecity.com

    Whitney Waara No longer listed on Traverse City Tourism's staff page

    Chief Operating Officer

  • No longer listedtraversecity.com

    Sue Bauer No longer listed on Traverse City Tourism's staff page

    Visitor Information Specialist

  • Addedtraversecity.com

    Hannah Schramski Added to Traverse City Tourism's staff page

    Freelance Writer

  • No longer listedtraversecity.com

    Henry Bair No longer listed on Traverse City Tourism's staff page

    Intern

Detected automatically each week from the official staff page. Not verified: a page redesign or an extraction error can produce a change that never happened, so check the linked page before acting on a row.

Current leadership

1 leader

Top leader

Trevor Tkach

President/CEO

Team

17 people

Team by function

  • Sales & convention services5
  • Marketing & communications4
  • Other3
  • Visitor experience2
  • Finance & administration2
  • Operations & technology1

Sales & convention services

5 people

  • Aimee Zionskowski

    Sales Manager

  • Brett Bowman

    Director of Sales

  • Mickey Graham

    Director of Sports and Events

  • Sarah Barnard

    Director of Meeting Services

  • Tracy Russold

    Sales Manager

Marketing & communications

4 people

  • Charlotte Haase

    Marketing Manager

  • Heather Schell

    Senior Brand Manager

  • Nick Nerbonne

    Public Relations Director

  • Shane Carlson

    Manager of Digital Systems & Analytics

Other

3 people

  • Dana Kiel

    Executive Assistant

  • Hannah Schramski

    Freelance Writer

  • Kathy Bussell

    Membership Manager

Visitor experience

2 people

  • Angie Avis

    Visitor Information Specialist

  • Joelle Mabey

    Visitor Information Coordinator

Finance & administration

2 people

  • Judy James

    Accounting Manager

  • Sue Holcombe

    Administrative Assistant

Operations & technology

1 person

  • Elizabeth Carney

    Director of Operations

1 in leadership and 17 grouped by function. Captured Nov 9, 2026 from the official team page.

From the IRS Form 990 (FY2025)

Revenue $13,027,308

Contractors (0)

None listed on the filing.

Officers and directors (20)

NameTitleCompensation
TREVOR TKACHPRESIDENT &$197,116
WHITNEY WAARACHIEF OPERAT$146,523
JORDAN BERKOWITZDIRECTOR—
MIKE BROWNDIRECTOR—
PATRICK BRYSDIRECTOR—
MARIE-CHANTAL DALESEEXEC COMMITT—
DAVE DENISONDIRECTOR—
ALLY DIOLADIRECTOR—
SHERRI FENTONDIRECTOR—
LAURA GALBRAITHDIRECTOR—
FREDERICK HELLERCHAIRMAN—
JASON HOMADIRECTOR—
KEVIN KLEINDIRECTOR—
CHRIS MACINNESDIRECTOR—
TIM NORMANVICE CHAIR—
JONATHAN PACKDIRECTOR—
JUDITH REMMERTDIRECTOR—
RON ROBINSONDIRECTOR—
ROBERT RODENROTHSECRETARY /T—
TERESA WOODSDIRECTOR—

As reported on the organization's IRS Form 990 for tax period 202512. Compensation is shown only where the filing reports an amount above zero. View the filing on ProPublica.

Contact details

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