Destination Pulse

TOURISM Santa Fe

Updated Nov 11, 2026

TOURISM Santa Fe is a department of the City of Santa Fe, New Mexico, with two divisions: Visit Santa Fe, which runs advertising, public relations, group sales and the city’s visitor centers, and the Santa Fe Community Convention Center. Randy Randall is executive director and Jordan Guenther is director of marketing.

The department is funded by the city’s lodgers’ tax, a 5% occupancy tax plus a 2% convention center fee. The FY27 budget, adopted in May 2026, gives it $18.3 million, 12.4% more than the original FY26 budget, including $5.1 million for advertising and promotion.

The city buys for the department, and its contracts go to the Finance Committee and the Governing Body. Vladimir Jones has held the advertising agency contract since August 2023; Amendment No. 3 in December 2025 brought it to $16,412,000. In 2023 the department told bidders that state law requires a new RFP every four years. In July 2026 a four-year public relations contract with Lou Hammond Group went to the Finance Committee, and in August 2026 a $259,527 cooperative marketing grant from the New Mexico Tourism Department. Bids to print and distribute the visitors guide closed in August and October 2026.

RFP history

As of Nov 11, 2026

The City of Santa Fe’s Central Purchasing Office buys for TOURISM Santa Fe, a city department, and the Finance Committee and Governing Body approve each contract. Bids are posted on the city’s OpenGov portal, and before 2025 on the solicitations pages of the city website.

Bids

Posted What Result
Sep 2026 Visitors guide distribution In evaluation in October 2026
Jul 2026 Visitors guide printing, on-call price agreement In evaluation in October 2026
Mar 2026 Strategic communications and public relations, four-year contract Lou Hammond Group, $588,000, through June 2030
Jul 2023 Convention center CRM software Winner not found
Mar 2023 Sole source for the Simpleview CMS and CRM platform Simpleview, sole source
Mar 2023 Advertising agency of record Vladimir Jones, $16,412,000 after three amendments, through June 2027
Nov 2022 Events planner for New Year’s Eve and Dia de Muertos on the Plaza Kiwanis Club of Santa Fe, $420,000, through June 2027 (reported)
Apr 2022 Communications and public relations Lou Hammond Group, $545,000, fiscal 2023 to 2027
Mar 2022 Convention center audio and visual services Winner not found
2022 Visitors guide printing Mittera, a $737,584.49 total after the December 2025 amendment

Coming up

When What Why
Nov to Dec 2026 Visitors guide printing and distribution awards Both bids were in evaluation in October 2026; awards are expected to go to the Finance Committee
Jan to Apr 2027 Advertising agency of record Vladimir Jones’s contract ends June 30, 2027 and state law caps contracts at four years
Spring 2027 Events planner for New Year’s Eve and Dia de Muertos Kiwanis Club’s contract is reported to end June 30, 2027
Late 2026 or later Convention center audio and visual services Expected: a contract from the 2022 bid would reach the four-year cap around then; the winner wasn’t found
Late 2027 or later Convention center CRM software Expected: a contract from the 2023 bid would reach the four-year cap around then; the winner wasn’t found
By spring 2030 Strategic communications and public relations Lou Hammond Group’s contract ends June 30, 2030

Not found

  • Winners of the 2023 convention center CRM software bid and the 2022 audio and visual bid: not on the city’s solicitation pages, and the city’s committee records from 2021 to October 2024 weren’t found.
  • Who holds visitors guide distribution now: not found in the city’s contract records or Finance Committee agendas.
  • The value of the 2023 Simpleview sole source: not on the city’s solicitation page.
  • How the 2022 visitors guide printing contract was bid, and when it ends: not found in the city’s contract records or Finance Committee agendas.

Sources

Profile

RFP history

Contact details

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