Top leader
John Groh, CDME
President/CEO
Rockford Area Convention Visitors Bureau Gorockford
gorockford.comChanges
0 changes
No staff-page changes recorded for this organization yet.
Current leadership
4 leaders
Vice president
Joanne Nold
Vice President of Finance & Administration
Vice president
Kristen Paul, CDME
Executive Vice President
Vice president
Lindsay Arellano
Vice President of Sales and Service
Team
9 people
Team by function
- Marketing & communications4
- Sales & convention services2
- Other2
- Partnerships & community1
Marketing & communications
4 people
Amanda August
Social Media and Communications Specialist
Chenaire Barmore
Communications Manager
Elizabeth Falls
Senior Marketing Manager
Kyra Murray
Marketing & Customer Experience Coordinator
Sales & convention services
2 people
Emily Plumb
Sales and Servicing Manager
Kara Davis
Senior Sales Manager
Other
2 people
Leah Ticknor
Office Manager/Executive Assistant
Whitney Martin
Made For Rockford Program Director
Partnerships & community
1 person
Julie Huber
Destination Development Operations Manager
4 in leadership and 9 grouped by function. Captured Oct 14, 2026 from the official team page.
From the IRS Form 990 (FY2024)
Revenue $4,370,352
Contractors (3)
| Name | Services | Paid |
|---|---|---|
| LAWNCARE BY WALTER | LAWNCARE | $158,115 |
| MADDEN MEDIA | ADVERTISING | $106,000 |
| SIMPLEVIEW | WEBSITE DEV & D | $102,348 |
Officers and directors (21)
| Name | Title | Compensation |
|---|---|---|
| JOHN GROH | PRES / CEO | $223,346 |
| TIANA MCCALL | CHAIR | — |
| GENO IAFRATE | VICE CHAIR | — |
| MICK GRONEWOLD | TREASURER | — |
| DARRELL SNOREK | SECRETARY | — |
| CAROL SCHUSTER | PAST CHAIR | — |
| TODD CAGNONI | DIRECTOR | — |
| PATRICIA DIDUCH | DIRECTOR | — |
| KEVIN FROST | DIRECTOR | — |
| DUNCAN GEDDES | DIRECTOR | — |
| GRETCHEN GILMORE | DIRECTOR | — |
| BOBBIE HOLZWARTH | DIRECTOR | — |
| SONYA HOPES | DIRECTOR | — |
| SHELTON KAY | DIRECTOR | — |
| DANA MARTIN | DIRECTOR | — |
| RICARDO MONTOYA-PICAZO | DIRECTOR | — |
| ANGELA LARSON | DIRECTOR | — |
| JAY SANDINE | DIRECTOR | — |
| RICHARD SHUGA | DIRECTOR | — |
| PATRICK THOMPSON | DIRECTOR | — |
| KIRK WEITZEL | DIRECTOR | — |
As reported on the organization's IRS Form 990 for tax period 202506. Compensation is shown only where the filing reports an amount above zero. View the filing on ProPublica.
Contact details
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